News & Events


Cairo, Egypt 08 February 2010

For the first time in Egypt and the Middle East LINKonLINE launches 'shofha.com' service to watch and download movies and series online legally and with a competitive price

LINKonLINE, subsidiary of LINKdotNET, announced the launch of its latest worldwide entertainment service shofha.com in collaboration with the region’s major movie Producers. This service allows anyone to watch the latest movies and television series on shofha.com entertainment portal on the same day of its release internationally, and just after the films removal from movie theaters in Egypt which is a unique service allowing movie lovers to watch the latest Arabic movies from home, anywhere in the world.

This high resolution service provides all Egyptian and Arab cinema lovers worldwide with movies and series that can be watched through online streaming. Television series will also be available commercial free in both full series form and single episodes to suit all users’ preferences. Five minute episode highlights are also available for those on the move.

Shofha.com offers viewers all over the world a vast back catalogue of movies and series either on rental or purchase basis that can be downloaded or watched online.

“This initiative is the first of its kind in the region and was a natural progression for LINKonLINE after its positive music distribution experience, Mazika.com” explained Karim Beshara, Chief Executive Officer of LINKdotNET. “Not only shofha.com is convenient to our customers but it benefits the production houses by providing movie lovers with a legal, and easily-accessible, competitively-priced platform far better than pirated low-quality movie forums and sites.”

Mr. Ayman Abdel-Latif, General Manager of Microsoft Egypt stated that "we are always happy to participate in the unique solutions provided by LINKdotNET Gold Partner of Microsoft, which are solutions of high-quality and popularity. As for shofha.com which allows all users in Egypt and the Middle East to watch and buy movies online. He also added: "We are proud that the solution is depending on SilverLight from Microsoft. It is one of the best development platforms which Microsoft introduced for interactive applications for the web and devices. We are also confident that shofha.com which was launched today will achieve great success and popularity among all users".

“As the leading Arabic entertainment company, it has been Rotana's vision to provide our content to all aficionados of Arabic content everywhere. Today's announcement is the launch of a true strategic partnership to launch the region's largest online movie delivery service” stated Mr. Sherif Iskander, Executive Manager Online Services Rotana. He also added: “We are proud of our partnership with the LINKdotNET group of companies and believe that this service will be the first among many others to fuse their expertise in technology with our history and wealth of Arabic content."

It is worth mentioning that LINKdotNET entitles all its customers to a 50% discount on all shofha.com services as another added service to LINKDSL clients. Moreover, several negotiations are taking place in order to generalize the same business model with several Arab companies in the region in order to provide a unique competitive service in the market.

To learn more about Shofha and enjoy the latest in Arab entertainment, visit www.shofha.com

For more information, please contact:
Sherif Farahat
Public Relations Manager
LINKdotNET
Tel: (202) 2768 65 00
Fax: (202) 2768 65 55
Email: sherif.farahat@mail.link.net






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